True creativity means focusing on your target audience (what writers have known for years…)

New research has proven what writers have known for years: devising ideas to entertain and delight your audience is what stimulates one’s creativity. Don’t just focus on what’s interesting to you personally, as that might just fail to engage the interest of people who might want to buy and read what you’ve written.

Apparently, bearing in mind how someone will benefit from your idea can help you Continue reading

Happy St Patrick’s Day

Is it just me, or has the world suddenly gone crazy for St Paddy’s? It’s only in recent memory that 17 March becomes the cue for card shops to transform into a sea of emerald green, for shamrocks and cartoon leprechauns to be emblazoned in front windows, and for men in big, funny hats to enjoy daytime pints of Guinness outside pubs on the high street.

Happy St Patrick's Day.

Is it just me, or does St Patrick’s Day prompt more Continue reading

Why I write the last line first

When writing a piece of prose or editorial that’s meant to have some kind of impact on the reader – whether that’s business writing or creative writing – I find the piece is more effective when I define what I want to say first, and then work out how I want to say it second. In other words, I bash out my first draft, and then refine the expression and nuance along the way.

After years of being a business magazine editor, and writing a leader/opinion column each week, I discovered that the best way to give my leader shape is to Continue reading

The listening way to tie up loose ends

Can we ever tie up loose ends?

I had my first ending last night.

I’m no good at sewing. But I like my ends sewn up. Which is why I’ve been intrigued by my inability to tie up loose ends, and my simultaneous detestation of them. Yet those ends tend to dangle in my life.

I’ve lost my dad to cancer, my mother to dementia, and my sister to fraud. Hey, I could win hands-down the Derby of Suffering, and the Grand National of Loss.

But I have never properly or consciously managed an ending. Until today. Continue reading

Candy-floss memories of a pier from my past

I felt all nostalgic today when I heard that British Tourism Week had kicked off with Party on the Pier.

Memories of Blackpool pier.

Apparently, piers in seaside towns are having a huge revival – thanks to more UK holidaymakers taking more domestic breaks; the phenomenon otherwise known as the staycation – and this week is celebrating the UK’s piers and their heritage, in conjunction with the National Piers Society.

But it’s not the heritage, or the staycation, or the celebrations that make me feel nostalgic. Its my candy-floss memories as a child, hopping, skipping and jumping along Blackpool prom to get to one of the town’s three piers.

Being Blackpool, the breeze was always bracing, and strong enough to Continue reading

giving myself permission to be imperfect improves my creative writing

I attended a creative writing class recently, facilitated as part of a community project – the idea being that people could come along and have fun writing stories and poems. In other words, this process helped give people the ability to articulate what could otherwise not be said, and the opportunity to express in an oblique way what was going on for them. What emerged was some powerful writing with strong symbolic resonance.

Since studying for an MA in creative writing, I’ve approached my prose as something that has to be ‘perfect’: I carefully craft each word as if each one might be judged and found wanting. What was so liberating about this creative writing class was that Continue reading

great quote about writing

Do not put statements in the negative form.
And don’t start sentences with a conjunction.
If you reread your work, you will find on rereading that a
great deal of repetition can be avoided by rereading and editing.
Never use a long word when a diminutive one will do.
Unqualified superlatives are the worst of all.
De-accession euphemisms.
If any word is improper at the end of a sentence, a linking verb is.
Avoid trendy locutions that sound flaky.
Last, but not least, avoid cliches like the plague.
William Safire, Great Rules of Writing

Creativity comes from passion and practice, say scientists

Apparently creativity isn’t solely down to divine inspiration after all. Scientists now claim they can measure creativity – and, instead of waiting for the muse to strike, people can make their own creative juices flow, according to a report in the Sydney Morning Herald.

How? Well, honing your craft is number one: once you’re good at what you do, you focus less on the mechanics of the craft and you’re able to let it Continue reading