When writing a piece of prose or editorial that’s meant to have some kind of impact on the reader – whether that’s business writing or creative writing – I find the piece is more effective when I define what I want to say first, and then work out how I want to say it second. In other words, I bash out my first draft, and then refine the expression and nuance along the way.
After years of being a business magazine editor, and writing a leader/opinion column each week, I discovered that the best way to give my leader shape is to Continue reading

